Paceline — your Meta Ads copilot

01 · Automation

It runs the account for you.

Ask in plain English. Paceline picks the right tool, calls Meta's API directly, and reports back. Twelve tools at v1 — audits, edits, drafts, rebalances — none of them buried behind a feature flag.

02 · Explainability

It explains everything in plain language.

You don't need to be technical. Whatever Paceline does, it tells you why — in normal words, with the numbers that matter. What it looked at, what it found, what it'd change, and what that costs you. Nothing happens in your account without a sentence you can read and a click you have to make.

03 · Available 24/7

It doesn't sleep.

Your media buyer keeps office hours. Paceline doesn't. Anomalies, refresh suggestions, rebalance proposals — ready when you check in at 11pm, on your phone, at the weekend, on the road.

A few seconds inside Paceline.

Live now at ads.noogoo.ch. These are screens, not Photoshop.

●ads.noogoo.ch/chat

AUTOMATION

list my campaigns

Let me check.

Calling meta_list_campaigns

{}

Ask about your campaigns…

Canvas

Results from the AI's tool calls will appear here.

Scene 01 · A tool in flight — you see what it's doing.

●ads.noogoo.ch/chat

PLAIN-LANGUAGE EXPLAIN

list my campaigns

Let me check.

Called meta_list_campaigns

{}

You have 5 campaigns on this account — 3 active, 2 paused. The active ones are spending against sales, which is right. One of your paused campaigns is missing a daily budget; you'll need to fix that before re-enabling.

Ask about your campaigns…

Campaigns (5)

ACT_1742934188 · TEST BRAND · LAST 30 DAYS

Name	Status	Objective	Daily budget
Spring Promo	ACTIVE	OUTCOME_SALES	$50.00
Retargeting · Site visitors 30d	ACTIVE	OUTCOME_TRAFFIC	$28.50
Lookalike US 1%	ACTIVE	OUTCOME_SALES	$40.00
Cold prospecting · Q1 evergreen	PAUSED	OUTCOME_AWARENESS	$22.00
Black Friday evergreen	PAUSED	OUTCOME_SALES	—

Scene 02 · Numbers + a sentence you can read — no jargon, no black box.

●ads.noogoo.ch/chat

ANALYSIS

audit my account

Called meta_get_insights

Called benchmarks_get

Last 30 days you spent $4,243 across 5 campaigns for 38 purchases at $111.66 CPA. Your industry's typical CPA is around $74, so there's roughly $1,430 of slack showing. Six specific things to look at — on the right.

Ask about your campaigns…

Account audit

LAST 30 DAYS · vs. apparel / DTC US benchmark

Spend

$4,243

+18%

Purchases

−4

CPA

$111.66

vs $74 med

ROAS

1.42×

target 2.5×

Spring Promo: 4 of 6 ads have CTR ≤ 0.6% — creative fatigue. Pause the weak ones, ship variants.

−$340/mo

Lookalike US 1%: 31% overlap with existing customers. Excluding purchasers would save ~$190/mo.

−$190/mo

Cold prospecting is optimising for "awareness" on what's clearly a sales product. Wrong objective.

−$540/mo

Black Friday evergreen is paused and eligible to run — daily budget missing.

attention

Scene 03 · The audit lands — six things, dollar-quantified, in plain English.

An autonomous Meta Ads copilot.

It runs the account for you.

It explains everything in plain language.

It doesn't sleep.

A few seconds inside Paceline.

Want to see it on your account?